On the design team, I led the writing for one of Apple’s biggest Audio launches in years.
iPhone 16 Pro is first iPhone camera that can capture video at a cinematic level. I wrote a headline to convey this on billboards.
Apple launched the series 10 watch. I wrote a headline to communicate its timelessness, in a way only Apple could.
Concepts, headlines and campaign taglines for Audio, Watch, iPad, iMac, and iPhone.
