Wrote the headline (and 10 thousand social/paid ads) for Apple’s 2025 September Event. The brief: Build anticipation for the “mother of all launches”.
Wrote a fun portmanteau for the iPhone 17 consumer phone.
On the design team, I led the writing for one of Apple’s biggest Audio launches in years.
iPhone 16 Pro has the first iPhone camera that can capture video at a cinematic level. I wrote a headline to convey this on billboards.
Apple launched the series 10 watch. I wrote a headline to communicate its timelessness, in a way only Apple could.
Concepts, headlines and campaign taglines for Audio, Watch, iPad, iMac, and iPhone.
