Apple Tysons Corner
Apple’s very first retail store was opened on May 18, 2001 in Tysons Corner Mall, Virginia. To launch the store’s reopening 22 years later, they asked us to come up with a mini campaign that celebrates the journey we’ve been on with our customers and employees since inception, right here.
To reintroduce the original Apple store, I wrote a manifesto that came to life throughout the store, became a heartfelt letter to employees, and conceptual headlines that lived on everything from barricades to tote bags.
Concept and copy for Retail Campaigns, including Earth Day, Back to School, and Holiday.
Retail Video Loops
Concept and copy for in store video. From HomePod and AirPods to Arcade and Fitness+.