On the design team, I led the writing for one of Apple’s biggest Audio launches in years.
Apple Tysons Corner
Apple’s very first retail store was opened on May 18, 2001 in Tysons Corner Mall, Virginia. To launch the store’s reopening 22 years later, they asked us to come up with a mini campaign that celebrates the journey we’ve been on with our customers and employees since inception, right here.
To reintroduce the original Apple store, I wrote a manifesto that came to life throughout the store, became a heartfelt letter to employees, and conceptual headlines that lived on everything from barricades to tote bags.
On the design and retail teams, I lead copy and concepting for Audio and Retail.
Concepts, headlines and campaign taglines for Holiday, Back to School, interactive, events, product launches, retail and more.
Retail Video Loops
Help concept and write for in store video. From HomePod and AirPods to Arcade and Fitness+.