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We needed to reintroduce a classic Levi's jean to a modern audience. We created a tv spot that tells the story of the legends who defined them on the gritty streets of New York in the 70’s, and evolved it to show the new legends who are defining them today.
Role: Copywriter and Co-Art Director
Agency: FCB West
We needed to reintroduce a classic Levi's jean to a modern audience. We created a TV spot that tells the story of the legends who defined them on the gritty streets of New York City in the 70’s, and evolved it to show the modern legends defining them today.
TV
Role: Copywriter and Co-Art Director
Agency: FCB West
