Spring & Fall 2017 Campaigns

Retail, Digital, Social, Catalog

Role: Copywriter 

Creative Directors: Amy Thomas and Dave Oscroft 

Agency: YARD NYC 

 

Johnston & Murphy: Destination Fall

Every year, the arrival of Fall means time for a refresh and a reboot. Our wardrobe changes, and we’re inspired to get out and make the most of the beautiful season.

For fall, we created a story of a woman who journeys through the country as she navigates the season's latest styles.

 

Johnston & Murphy: The Spring Shake-Up

Spring means it's time to refresh your wardrobe, and shoes should be at the center of every style choice. We created an editorial guide that framed Springs latest looks by key style tenants.