Let’s face it: we’re afraid of what we don’t know. And CoolSculpting®, Botox® and laser hair removal —to some people, they’re pretty unknown. So we decided to lift the veil, demystify the words, and get real.
We took the taboo out of enhancements by offering an honest conversations about them. Looking and feeling good shouldn’t be so complicated, after all.
Broadcast, Rebranding, Digital Video, Social, Radio
Role: Copywriter
Art Director/Designer: Megan Yanchitis
Creative Directors: Amy Thomas, Jay Chapman
Agency: YARD NYC
