How do we give master juggler moms Easter inspiration so they can connect best with their family? We’ve personified Ghirardelli’s new Easter bunny Noe in a charming digital campaign that brings a little magic to Easter, by showing how his presence literally transforms tradition. And it’s filled with sweet ideas and fresh tips for moms.

New Product Launch, Digital, Social

Role: Copywriter

Art Director: Kelly McCullough

Agency: FCB West