NIKE

We created a cohesive service voice for Nike that connects to customers at all brand touch points, from social and digital to in store.

strategy, voice & copywriting

Agency: Gin Lane

NIKE

I wrote website copy for Nike’s tennis and golf shops designed to take customers on a seamless journey from product education to purchase.

copywriting

Agency: Gin Lane

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LIFE HOUSE HOTELS

I created a strategic voice, content and branding guide for hotel start up LIFE HOUSE HOTELS that leveraged its one of a kind positioning at the cross-section of tech-forward, culture-driven and purposeful hospitality.

content strategy, creative direction, voice & copywriting

FRESH

Fresh asked us for a 2020 rebrand that would give them leverage in the competitive beauty landscape and get people excited about the brand again.

We looked to their best selling soy cleanser and created a voice inspired by the way people are already talking about the cult classic. We also introduced the fresh effect: a yearlong platform that celebrates the candid attitude that comes from using a product that just works.

branding, big idea, voice, manifesto, activation ideation

Agency: chandelier creative

MADEWELL

Madewell asked us to create a new brand narrative that would enable their ambitious growth goals.

In a world filled with projections of perfection, we positioned Madewell denim as the perfect jeans for imperfect stories—the ultimate canvas for people to show up as their playful and unapologetic selves.

branding, big idea, voice, manifesto, copy, campaign ideation

Agency: chandelier creative