The power of she is a movement that empowers women and girls everywhere to lift each other up and realize their limitless potential. But this summer we didn’t just tell stories of inspirational women making change. We went to Capetown and Joshua Tree to make long-lasting change with them.

Meet Hanli Prinsloo, a South African freediver and ocean conservationist teaching girls to conquer their fears through her love of the ocean.

Film, Digital, Social, Catalog, In Store

Role: Copywriter

Creative Director: Jarrell Fudickar

Agency: YARD NYC 

Catalog, In Store, Manifesto