For the holiday 2017 season we created stories of gratitude to empower Athleta’s community to do more than talk about gratitude—but put it into practice.

Because when we pause to reflect on what we are grateful for, we exercise gratitude. And when we do it as a community, we multiply its benefits and it becomes a source of power that unlocks things like health, happiness and relationships.

These are the stories we shared with our community to ignite a chain of positivity all season long. 

Film, Digital, Social, Catalog, In Store

Role: Copywriter

Creative Director: Amy Thomas, Ward Williams 

Agency: YARD NYC