Last Fall we introduced Targét Everyday, a campaign built on the beloved “Tar-zhay” nickname coined by consumers.

For spring/summer, we evolved it to tell a richer narrative, connecting with consumers through cultural insights and even more dynamic visuals.

CDs: Enrique Mosqueda, Craig Love
Copywriters: Valentina Sulburan
Art Directors: Paige Whitaker, Jen Donatelli
Director: Lacey